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 Margaret Rudkin, a Connecticut housewife and mother of three young children, discovers one of her sons has an allergy to commercial breads that contain preservatives and artificial ingredients. So in 1937, she begins experimenting with baking her own preservative-free bread for her ailing son — ultimately perfecting a delicious whole-wheat loaf that contained only natural ingredients. Encouraged by her family and her son's doctor, she begins a small business out of her kitchen selling her "Pepperidge Farm" bread to local grocers. Named for her family's farm in Fairfield, Connecticut, consumers recognize her homemade bread's quality and buy every loaf she baked.
After World War II, and its associated shortages and rationing ended, Margaret Rudkin's plans for expanded bakery production could finally be realized. On July 4, 1947 her dream came true with the opening of the company's first modern bakery in Norwalk, Connecticut. New products such as dinner rolls, stuffing, and oatmeal breads are developed and tested, with Mrs. Rudkin always taking the first bite. Mrs. Rudkin clung tenaciously to her principles of quality. Pepperidge Farm, Incorporated exceeded $1 billion in sales in 2001 and ranks in the top 2 percent of brands worldwide in brand equity.
From our beginning in Mrs. Rudkin's kitchen in 1937 to today, Pepperidge Farm has changed a great deal, but one thing has never changed, our commitment to quality. It's a tradition that began with our entrepreneurial founder, and proudly continues to this day.
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