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In 1996 I left the financial markets and set out for the clear skies and wide-open spaces of Vermont to pursue my vision of the perfect potato chip. Four years later, I have never looked back and have never eaten better!
I first started by hand-slicing small batches of fresh New England potatoes into a small French-fry cooker I borrowed from a friend with a restaurant. I experimented for months testing different oils, potatoes and seasoned toppings. My plan was simple; not to give up until I had discovered the point at which perfect flavor merged with a healthy, simple recipe.
Eventually, I found that perfect recipe: Select North American potatoes cooked in pure high-monounsaturated canola oil and topped with only all natural spices, herbs and sea salt. Nothing artificial is used, ever - only simple, premium, healthful and naturally delicious ingredients go into making our chips.
Life became a Madhouse from that point on! As word got out about our recipes, our popularity among chip connoisseurs grew at a frantic pace. While we have been copied and shoved-around by the "Big Guys" in the chip world, they just can't seem to get it right, and for now, our unique micro-chips are, alone, at the top.
I certainly hope that you enjoy Madhouse Munchies as much as we do.
Enjoy!
Jim Ehlen, Founder
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