  
Hero was founded in 1886 in Lenzburg, Switzerland and is headquartered there to this day. The vision of the original founders, Gustav Henckell and Gustav Zeiler, was to preserve fruits as gently and carefully as possible, and that vision still today provides Hero with the finest quality fruit products in the world.
In 1995 Dr. Arend Oetker acquired a majority shareholding in Hero and re-positioned the group to focus on its branded business. The baking aids business was established as a new core segment, and other core categories were strengthened with new business acquisitions. During that same period the Group embarked on a major geographic expansion program. Prior to 1995 Hero was present with its own organization in just five countries…Germany, Switzerland, Spain, the Netherlands and Italy. Today Hero has expanded its presence into the UK, France, Portugal, Poland, the Czech Republic, Slovakia, Turkey/Central Asia, Egypt/North Africa, Saudi Arabia/Middle East, USA and Japan.
Almost 120 years of competency in fruits and preserves provides Hero consumers with our guarantee for the highest quality preserves available anywhere in the world. Our preserves are cooked under vacuum, at low temperature (75°C/167°F), for only a very short time, thus ensuring that the nutrients and natural fruit flavor are preserved, and that the fruit pieces, for which Hero preserves are famous, are maintained. Hero preserves contain only natural ingredients, without any artificial flavors, preservatives, or colorings and are certified kosher by the Orthodox Union.
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